What You'll Learn

Everything you need to know before starting a business, especially the tough things no one talks about - how to be confident and courageous on a new and uncertain journey, defeating self-doubt, and managing your mind and emotions.

  • Customer Focus

    Find the ideal customer for your company and solve their problem better than anyone else.

  • Obstacle Navigation

    Identify and assess entry barriers to new businesses and your plan of attack.

  • Customer Education

    Show your customers how your company solves their problem and why it's the only viable option.

  • Business Systems

    Delight your customers again and again. Automate, scale and grow.

  • Implementation

    Set up essential business and marketing software, tools and systems step-by-step.

  • Execution Skillfulness

    Be unquestionably confident and make decisive, competent actions that move a business forward.

  • Mindset Mastery

    Illuminate the most critical element of entrepreneurship - Mindset. Skills, tools and a proven process aren't enough.

Guidebook of Growth

    1. Genesis

    2. Groundwork

    3. Introspection

    4. Perspective & Objectivity

    5. Concentrated Attention

    6. Making a Choice

    7. The Enterprise Blueprint

    8. Building the Model

    9. The Irresistible Baseline

    10. Clarity Amidst Chaos

    1. Worldview

    2. Masked Intentions

    3. Dancing with Shadows

    4. Beyond The Veil

    5. Emerging Whole

    6. Immaculate Perception

    7. Intuition's Infinity

    8. Inner Wisdom, Outer Realms

    9. Courageous Hearts: The Interplay of Fear and Confidence

    10. The Phoenix Principle

    11. Mamba Mentality

    1. Vantage Point

    2. Stepping Into the Arena

    3. Choose Your Fighters

    4. Avoiding Competition

    5. Bridging The Gap

    1. Natural Selection

    2. The Brand

    3. Design

    4. Telling Your Story

    5. Customer Education

    6. Sales & Conversion

    7. Organic Attraction

    8. Paid Attraction

    1. Customer Journey

    2. Customer Relationship Management

    3. Listening

    4. Responding to Feedback

    5. Reducing Friction

    6. Customer Loyalty

    7. Customer Experience Metrics

    1. Less Is More

    2. Decentralize

    3. Systems

    4. Integration

    5. Workflows

    6. Retargeting & Omnipresence

    7. Metrics, Analytics & KPI's

About this course

  • 55 lessons
  • Self-paced course
  • 10 Q&A sessions w/ Morgan
  • Exercises & templates

Bonuses

In addition to the program

  • Lifetime Access & Support

    You can access the course and learn anytime, forever. We'll be here to support you as long as you need.

  • Community & Network

    Join a like-minded group of founders on similar journeys, experiencing the same pains and joys; let's grow together!